Is email relayed from your email server being delivered to recipients SPAM BOXES or marked as possible SPAM?
Does your email server have no unresolved abuse issues? (So you are not the cause of your inability to deliver to main inbox)
The cause may be your network reputation!
To check the reputation of your IP network is very easy and can be done in three easy steps:
1. Create an account (use a functional/working email address) at : CHECK YOUR IP NETWORK REPUTATION
2. Enter your IP and also seven or eight IP numbers in your network range
3. Compare the scores for the various IP numbers, if most of the IP numbers are above 10 it means that there may be a problem with your IP provider.
Top five Generic IP provider issues
- IP range has no abuse email account (If you want to relay EMAIL you need to accept and manage abuse complaints via EMAIL)
- IP range abuse email account is fake
- IP range abuse email account does not manage abuse
- Abuse from the IP range is recurring and the same abuse recurs again within a 30 day period (unresolved chronic abuse)
- IP range is used for freemail where outbreaks of abuse is regular and expected
Howto resolve IP network issues
If you are not responsible for the IP numbers your servers use, you have no control. You can plead with the provider to change their behavior or the easiest is to simply move your servers to a managed and clean network. Always check the reputation of your IP provider or request the IP provider to delegate the abuse management to your own abuse email account.
When leasing or hiring IP numbers always negotiate with your provider to ensure the sustainable and reliable use of IP numbers to relay email to main inbox. Deliverability is the most important aspect of sending email on the Internet. Many bulk providers cannot manage email abuse or have cut back on abuse management due to the sheer costs and risks of losing clients. many of these providers expect to be delivered to spambox and rely upon recipients to try to whitelist their relay. In 2025 this no longer is any gaurantee that recipients will even receive email to spambox as recipients themselves no longer wishes to receive any bulk emails at all.